When good habits become standards your foundation is built upon quality. A modality of historic lineage by which mastery is valued and passed down to those who are willing and prepared. – Cheryl Morrow, CT
Willie Morrow was born in Tuscaloosa, Alabama. Proudly proclaiming he wanted to be a barber in his 4th grade class, it was then unimaginable at the time all that could be done in the field of barbering.
Both poetic and amazing, the inspiration for Willie Morrow’s lifetime of achievements can be attributed to his upbringing as the son of sharecroppers. Understanding the science of agronomy and the application of distillation chemistry prepared him well to further research afro hair. Guided by his cultural affinity for his people, he was ambitiously driven to restore their neglected beauty in America by improving black hair care.
Dr. Willie Morrow was vocationally trained as a barber and hair stylist in southern California. His many accomplishments include hair stylist, author, researcher, teacher, collectible historian, product formulator and inventor. Self-educated behind his barber and beauty chair, in 1962 he carved the first African “pick” comb in the United States for the Afro hairdo, at the height of the Civil Rights Movement, fashioning many activists and popularizing the most universal hairstyle.
Determined to push the bounds of what was expected, the barbering great wrote the first Black Barber textbook and set up the first Black hair research and product lab for formulation in 1965. Just one year later he also engineered the first plastic injection manufacturing mold for the afro “pick” combs, mass producing and commercializing combs to this very day. It was 1970 when he first manufactured the first US utility patented “eze-teze” comb designed specifically for afro textured hair.